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Clay Integration for GTM Engineers
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Updated 2 weeks ago
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Clay Integration for GTM Engineers

LeadMagic's powerful integration with Clay enables GTM (Go-to-Market) engineers to build sophisticated data workflows that transform prospecting into a precise, automated process.

Integration Benefits for GTM Engineers 🚀

  • Real-time Data Enrichment: Enhance your Clay tables with accurate contact and company data
  • Automated Workflows: Trigger LeadMagic enrichment based on specific conditions
  • Data Validation: Automatically clean contact information before outreach
  • Cost Efficiency: Only pay for successful enrichments through conditional runs
  • Multi-Channel Outreach: Find both email and mobile data for omnichannel campaigns

Getting Started with LeadMagic in Clay 🔌

Connection Options

1. Clay-Managed LeadMagic Account (Default) 🔄

  • Available to all Clay users
  • Pay with Clay credits:
    • Email Finder: 1 credit
    • Mobile Finder: 6 credits
    • Social Profile Finder: 10 credits
    • Email Validation: 1 credit
    • Company Enrichment: 1 credit

2. Your LeadMagic API Key (For Paid Clay Plans Only) 🔑

  • Log in to your LeadMagic account
  • Navigate to your Account Profile to find your API key
  • Add your API key through the Clay enrichment panel

Clay Integration Setup

To add LeadMagic to Clay, click the "+" button in the enrichment panel, search for "LeadMagic", and follow the connection prompts.

Available LeadMagic Actions in Clay 🛠️

Action Enrich Company

Enriches a company profile using their LinkedIn URL to provide comprehensive company data.

Required Input:

  • Company LinkedIn URL

Returned Data:

  • Company name, website, industry
  • Company size, revenue, funding
  • Technologies used
  • Social media profiles

Usage: 1 Clay credit per enrichment

Action Find Mobile Number

Discovers a prospect's direct mobile number using their LinkedIn profile.

Required Input:

  • LinkedIn Profile URL

Returned Data:

  • Mobile phone number
  • Number type (mobile, work mobile)
  • Carrier information
  • Last verified date

Usage: 6 Clay credits per successful find

Action Find Social Profile

Finds a contact's social profiles from their work or personal email.

Required Input:

  • Work or personal email address

Returned Data:

  • LinkedIn profile URL
  • Twitter/X profile
  • Other social profiles
  • Current company and position

Usage: 10 Clay credits per successful find

Action Find Work Email

Discovers work email addresses using name and company domain.

Required Input:

  • First name
  • Last name
  • Company domain

Returned Data:

  • Work email address
  • Email format
  • Confidence score
  • Last verified date

Usage: 1 Clay credit per successful find

Action Validate Email

Verifies email deliverability to ensure your messages reach the inbox.

Required Input:

  • Email address

Returned Data:

  • Validation status (Valid, Invalid, Risky)
  • Detailed status codes
  • Mailbox provider information
  • Catch-all detection

Usage: 1 Clay credit per validation

Advanced Features for GTM Engineers 🔍

Waterfall Enrichment Strategy 💧

For optimal data coverage and cost efficiency, Clay offers waterfall enrichments that let you try multiple providers sequentially:

  1. First, try a free data source
  2. If unsuccessful, try LeadMagic
  3. If still unsuccessful, try another paid provider

This approach ensures you only pay when necessary and maximizes your enrichment success rate.

Conditional Runs ⚙️

Optimize your credit usage by implementing conditional runs:

// Only find email if we don't already have one

if(isEmpty([Work Email]))

// Only validate emails from specific domains

if(includes([Work Email], "gmail.com"))

// Only find mobile for senior decision-makers

if(includes([Job Title], "Director") || includes([Job Title], "VP") || includes([Job Title], "Chief"))

Credit Usage Warning

Mobile number finding (6 credits) and social profile finding (10 credits) consume more credits than other actions. Use conditional runs to apply these enrichments selectively to high-value prospects.

GTM Engineering Workflow Examples 📊

1. Automated Lead Enrichment Pipeline

Build a Clay table that:

  1. Captures website form submissions
  2. Enriches each lead with company data
  3. Finds and validates work email
  4. Discovers mobile numbers for senior roles
  5. Pushes completed data to your CRM or outreach tool

2. Account-Based Marketing (ABM) Workflow

Create a workflow that:

  1. Starts with target account list
  2. Enriches company data
  3. Finds decision-makers by role
  4. Discovers contact information
  5. Segments into personalized outreach campaigns

3. Event Follow-Up Automation

Implement a process that:

  1. Imports event attendees or badge scans
  2. Validates and standardizes contact information
  3. Enriches with additional data points
  4. Segments by interest or conversation notes
  5. Triggers personalized follow-up sequences

Tips for Maximizing LeadMagic in Clay 💡

  • Use Template Tables: Start with our pre-built LeadMagic workflow templates
  • Combine with Other Enrichment Services: Create comprehensive enrichment waterfalls
  • Implement Rate Limiting: For large lists, use formulas to process in batches
  • Monitor Credit Usage: Track consumption through Clay's enrichment reporting
  • Update Regularly: Schedule automatic updates for your most important data

Need Help with Your Clay Integration?

Our support team is ready to assist you with any questions or issues you may have. Contact us at clay-support@leadmagic.io or schedule a consultation with our Clay integration specialists.

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